Since 2008, Mollie Player has been creating original, captivating, results-oriented copy for a variety of mediums and purposes, including:
- Radio, newspaper and television advertisements
- Technical documents, including white papers, user manuals and case studies
- Business documents
- Ghostwritten articles, scripts and books
- Direct mail pieces
- Press releases
Player is committed to quality, timely and affordable writing, editing and proofreading services. Her goal is to make it fun to read about her clients.
Here, a few samples of her advertising and technical writing. For more, email her at firstname.lastname@example.org.
Sample Headlines: Green Housing Development Website
Natural, yet somehow, totally unexpected
Crafted, subtle, complex: it’s fine wine in three stories
Clean, simple, surprising. Homes with three dimensions of perfection.
In these homes, the merging of two souls: the soul of utility and the soul of tranquility.
It’s a five-course meal in a world of buffet tables
In case you were wondering, this is where Mother Nature lives
It’s a place apart, but it’s also a part of something. Maybe: a revolution.
Sample Hang Tag Label Series: Krystal Jeans
You are a woman. You’ve figured out a lot of things. You know who you are. You know where you’re going. You will get what you want.
Now, something to wear along the way.
What’s the occasion? Krystal Jeans
Just because you’re working or going to school, doesn’t mean you can’t enjoy it.
What’s the occasion? Krystal Jeans
It’s not what you say. It’s the jeans you say it in. Or better yet, don’t say anything at all – just glance over your shoulder and, if necessary, smile.
Krystal Jeans: The right pair of jeans can change everything.
Sample Radio Spot: Clothing Boutique
It’s not about getting ahead.
It’s not about wearing a label.
It’s about stepping out of the house in the morning knowing that you are ready to go somewhere you’ve never gone before.
Tres Mariposas, the largest clothing and accessories boutique in El Paso, can take you there like no department store ever will. Centrally located at [address] and featuring [brand names], it caters to women of all stages of life and for all occasions. Personal shopping and concierge services available.
Tres Mariposas: Take her there.
Sample Capabilities Brochure Excerpt: Historical Reclamation
Our Mission: Preserving the Past
In 1973, the Seattle city council adopted the Landmarks Preservation Ordinance to protect historically and architecturally significant buildings in the area. Seattle’s efforts echoed others across the country, resulting in the widespread preservation of the symbols of our past. Today, it is taken for granted that the beauty, craftsmanship, and instructional value of these landmarks should be retained to the best of our ability in an environmentally-responsible way.
Historical Reclamation, an industry leader in safe, clean restoration techniques, is our answer to this ongoing need. We partner with contractors and developers nationwide to bring back what has nearly been lost to the corrosion of time.
Here, sample some of our work in our hometown of Seattle.
Sample T.V. Spot: The El Paso Opera
A show unlike any ever before seen in El Paso . . .
In its second showing in the nation . . .
Artistry in light projection producing sensory overload . . .
In conjunction with the Emmy-award winning stage director of the New York City Opera . . .
The Magic Flute.
Two shows only March 12 and 14 at the Abraham Chavez Theatre.
Tickets from 15 to 90 dollars, on sale now through ticketmaster.com or by calling [phone number].
Sample Website Copy
Sample Press Releases
Sample White Papers
Sample Long-Form Article: How To Turn Your Bored Employee Into Your Best Employee
Your employee has something she needs to tell you. She’s been wanting to say it ever since—well, she can’t quite remember when. Maybe two months after she started her front-line customer service job at your company, and things started getting a little too easy for her? Sometime before her manager noticed she didn’t seem as happy at work anymore, but after the summer sales slump when things really started slowing down in the cashier’s booth?
The problem is, she doesn’t want to bring it up.
You see: she’s afraid. If she says what she really wants to say, you might actually listen. Things might actually change.
And then where would she be?
The good news: You already know what’s on her mind. You’ve seen it before: a new employee, grateful for a steady paycheck and a new start, decides after just a season at your company that she wants to move on.
It’s not that the job is too hard, she insists, and you know it’s true. You know that she’s one of the smartest people you have at that store.
The problem is this: She doesn’t want to be bored at work anymore.
She, in fact, wants to be the best employee that you have. The most excited. The best performer. The strongest salesperson. The manager’s favorite.
She loves doing well, and getting recognized for it.
Sure, when she is already feeling bored, she doesn’t actually want to go out and look for more things to do. By that time, she’s already started to feel sluggish and, well, let’s admit it: a little lazy.
But the truth is, when she thinks of her job, the one thing she dreads more than anything else is down time. Oh, and being criticized over her shoulder by a demeaning supervisor. (But you already knew that.)
So, now that we know what she really wants, the question becomes: How do you turn things around?
According to experts, the answer is simple: You get her to feel something she may never have felt before.
You get her into “the flow.”
“The flow”—sometimes known as “the zone” or a “flow state”—is a simple concept that’s a little hard to describe. Fortunately, however, someone already did that for us. Mihaly Csikszentimihaly wrote the book on the subject (and cemented his reputation as one fo the the world’s foremost experts on positive psychology by doing so). It’s called Flow, and if you want your employees to perform better and enjoy their jobs more, it’s a must-read.
Here are his tips in a nutshell for achieving “flow” in the workplace:
- It’s gotta be a challenge. Everyone—everyone—wants a job that makes use of their existing skill set in a way that also encourages further growth. Read more about that concept here.
- It must absorb one’s attention completely. When you’re in the flow, you’re focused. You’re absorbed. You lose your self-consciousness. Time speeds up, even. And if you give your employees that, they’ll love their jobs too much to quit.
- It must provide clear goals and feedback. At Customerville, we harp on this all the time, but it’s always nice when you come across some additional scientific research to back it up.
- It must give you a sense of control. Okay, so your front-line employees might not be wearing the badge that says “supervisor.” But believe it or not, that doesn’t mean they don’t deserve a bit of decision-making power.
Okay, sure, you might be thinking. That sounds great. I’ll take it. But how? Who’s bottling it, and who’s selling it, and where do I get their phone number?
It’s a good question. Often, smaller companies have more opportunities to put the principles of “flow” into practice. Their employees enjoy a greater variety of responsibilities, which takes care of three out of four of the above points: challenge, focus, and control. In large companies, though, employees tend to specialize rather than generalize. They do a series of rather rote tasks throughout the day and once they’ve learned their job, there’s no further goal in sight.
In other words: it becomes too easy.
And they get bored silly.
But that’s the way it has to be, right? Well, yes. And no.
While it’s often impractical to rethink job structuring, believe it or not, even employees who have rather repetitive work responsibilities can get into “the flow.”
All it takes is a little—or a lot—of creativity.
Here are some examples of companies that have created a flow-friendly culture, ingeniously implementing Csikszentimihaly’s four principles:
- It’s gotta be a challenge: Google. This online giant is known for requiring that its engineers devote a full 20% of their time at work to projects of their choosing (a policy that incorporates three of the four “flow” principles in one!).
- It must absorb your attention completely: Zappos.com. At this shoe and clothing retailer best known for it’s all-star customer service, call center employees (who love their jobs, by the way—check out our article about them here) do a lot more than answer phones. They also take classes, decorate their offices, give imput on company policies, and entertain visitors.
- It must provide clear goals and feedback: Salesforce.com. Salesforce motivates its employees with achievable, well-understood goals, then rewards them regularly with peer-nominated awards, $500 bonuses, trips to Maui and more. “Perhaps our most unusual—and visible—award recognizes distinguished employees with a life-size poster of them, which we display throughout our office,” said CEO Marc Benioff in his book Behind the Cloud.
- It must give you a sense of control: Nordstrom. “The minute you come up with a rule you give an employee a reason to say no to a customer,” Jim Nordstrom once said. Here, employees are authorized to make decisions up to a certain dollar amount without involving a manager. This gives employees the sense of control and autonomy—even importance—that is so satisfying at work. They love making their customers happy—and not bothering the boss about every little problem that crops up. Plus, this speeds up their service and delights the customer—two factors that greatly offset the costs of any mistakes that may be made.
The key, then, to achieving flow in the workplace?
In a word: you.
You know your company. You know its strengths, and its weaknesses. You know what your employees love about their jobs and what they don’t love so much. You can put yourself in their shoes, asking what you can change that will challenge them, absorb their attention, provide feedback and give them a greater sense of control.
And when you do, the girl that was ready to move on just a month ago? She just might become your best employee after all.
Partial Current and Past Client List
Lara & Company Creative
The Hacker Group
The Garrigan Lyman Group
Red Sky Blue Water
Gruman & Nicol Public Relations
The Workforce Development Council
Pacific Place Shopping Center
Schnitzer-West Real Estate
Genesis One Designs
The Freehold Group
Merrill Gardens Retirement Community
Las Palmas Medical Center
Wells Fargo Bank
Utopia Design + Build