Best book for mystics: “Grapevine” by Dave Balter and John Butman

Best Nonfiction Book - Grapevine

Best nonfiction book: Grapevine: The New Art of Word-of-Mouth Marketing
Best nonfiction author: Dave Balter and John Butman
Book summary writer: Mollie Player

Best nonfiction book? Why?

Grapevine makes an excellent point: the best marketing in the world—the most effective, the most reliable—is word-of-mouth marketing. The problem: advertisers can’t drum it up, no matter how hard they try. Lasting, powerful word-of-mouth happens only when products and services are the real deal.

Best nonfiction book? What’s in it?

People love talking about the stuff they buy. We do it all of the time. But why? The reasons are discussed in Grapevine. They include: the desire to educate or help, the desire to prove our knowledge, the desire to find common ground, the desire to validate our own opinions, and the pride of ownership.

Notable quote: “There’s a tiny part of the brain, the hypothalamus, that among other things helps regulate sexual urges, thirst and hunger, maternal behavior, aggression, pleasure, and to some degree your prosperity to refer. The hypothalamus likes validation – it registers pleasure in doing good and being recognized for it, and it’s home to the need to belong to something greater than ourselves. This is the social drive for making referrals.”

Additional note: Genuine word-of-mouth is not “buzz.” It’s not the latest thing that everyone is talking about right now. It goes far deeper than that, and lasts longer.

For more information on this best nonfiction book, see:

This information still to come.

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Top 100 Channelled Books

Top 1000+ Law of Attraction Books

Top 25 Scientific Spiritual Books

Top 20 Spiritual Self-Help Books

Top 15 Blogs for Mystics

My 40 Favorite Books for Mystics

150 Law of Attraction Success Stories

 

 

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