Faith works. Do you agree? I believe it works so, so well.
Which is why I’m continuing my series, aptly entitled “Why Faith Works” (you can read the first post here).
In this post, which is Part Three of the series, I’m going to talk about another reason faith “works,” namely: The Echo.
Spiritual people often ascribe almost magical powers to words. Affirmations, they say, can and do affect major change, every day.
And I agree with them. Here’s why:
Have you ever been in a conversation with someone and one of you says something a little shocking and, whether it’s true or not, it sort of creates an “echo” in everyone’s ears for the next few minutes–or longer? Maybe they said, “I love the feeling of a sunburn on my skin”–something harmless like that–but for some reason, you can’t get it out of your head, and no matter what anyone says after that, the conversation always seems to return to this strange idea?
Well, this kind of thing happens to me all the time, and so I came up for a name for it. I call it “The Echo.”
Sometimes, The Echo is positive. Someone said they loved your hair, for instance. Other times, though, it is negative. Someone said they hated the way a certain friend of theirs always scratched their nose in a way that looked like they were picking it.
And the next time you see that person, what are you going to be thinking about? “Oh, this is the chick that picks her nose.”
The Echo is a powerful thing, I think, because it can change the mood of a conversation or even an entire room.
This, by the way, is the reason names are so important. Everybody who works at a company identifies unconsciously with the name of the company, so if it is a good one–creative, insightful, successful-sounding–they will have more confidence in the company and work harder to do their part. (Maybe that’s one reason the folks at Zappatos love it so much.)
Faith, then, does “work,” I believe. Try it, and see for yourself.